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A Legacy of Updates

1964 FamilyMy grandparents always considered Sunnyland Farms customers their friends which led to the creation of the Sunnyland Farms and Willson Family update sections in the annual catalog. In 1960 my grandfather, Harry Willson, wrote that my grandmother, Jane, was helping him again that year in the mail order after not being able to do so the prior year. Their first girl after having three boys had been born in late October, 1959. Many of Harry and Jane’s mail order friends wrote to congratulate them on their baby girl and to ask about the boys which led to Harry writing a few words about the family in the following year’s catalog. “The Willson Family Update” was born and later expanded to also include “The Sunnyland Farms” update.

These two pieces are now cornerstones of the annual catalog and provide us with a way of sharing a bit about ourselves with our customers. The continued and overwhelmingly positive feedback to these sections led us to think about how we could provide our friends and customers with more updates like these. After tossing around a few ideas we came up with what we think is the winner: dedicating a specific section of our website to such a cause. We are happy to announce the creation of the “Pecan Post” page to provide information on various happenings around Sunnyland Farms!

The new “Pecan Post” page will be a blog of sorts, with a variety of focuses, or perhaps no focus at all! The posts may range from an employee spotlight to a wonderful recipe we discovered. We may tell you about a new product we are crafting or what is occurring in the pecan industry as a whole. The great thing about creating a page such as this one is that the possibilities are endless. While the annual catalog updates will never be replaced we look forward to supplementing them with a web page where we can communicate to you year-round and in turn to where you can provide us with your comments and feedback. If there is something you really want to hear about, let us know and if we see enough similar requests we’ll be sure to post about it!


Alex Willson

Alex Willson is the Chief Operating Officer of Sunnyland Farms. Prior to working at Sunnyland Farms Alex worked in equity compensation for ten years with E*TRADE Financial in Atlanta, GA and UBS Financial Services in Nashville, TN. Alex currently lives in Albany, GA with his wife Staci, daughter Sophie, twin boys Henry and Beatty and hound dog Fletcher.

7 thoughts on “A Legacy of Updates

  1. Please accept my condolences on the passing of Jane Willson. It truly does feel as though we have lost a friend.
    I cannot even remember when or how I found Sunnyland. The annual updates in the Sunnyland Farms catalog are a highlight of my Christmas season. Sunnyland Farms is a joy to deal with — the products are superior, the service thoughtful and efficient, the supporting information included most helpful. I get more compliments on my “Sunnyland Treats” than any others! Ordering from Sunnyland is a gift that I give to myself every year!

    1. Hi Kathy,

      Thank you so much for your kind words. We are glad to hear you enjoy our products and especially happy to hear your service experience was great. We are excited to continue with the Sunnyland Updates both in the catalog and online. Have a great Holiday Season!


  2. When I was a little girl my grandfather sent a big box of quality pecans every year in time for the holiday baking. By the time I married in 1973 I was accustomed to that level of quality, so imagine my shock the first time I used grocery store pecans! I started hunting around, and finally discovered Sunnyland Farms. With the pecans came the Willson family. Each year I looked forward to the updates on the business, the staff and the family. Your Grandmother Jane was the woman I wanted to be when I “grew-up.” Reading about her travels and activities reminded me that life was full of possibilities at every age. I am so sorry for your loss, but happy that you had her for so many years. Continued good fortune to the business and all the people involved.

    1. Hi Caroline,

      Thank you so much for sharing how you found Sunnyland – that is so cool! Mimi (what I called my grandmother) definitely loved to travel and I was lucky enough to travel with my grandfather and her a couple of different times which was always a blast. I hope to take some similar trips with my own family one day! I hope you have a wonderful Holiday Season!


  3. Even though I didn’t know your grandmother personally, I was sad to hear that she had died.My deepest condolences to the family and may the God of all comfort help you during this stressful time.

  4. My condolences on the loss of your grandmother. I always enjoy reading your catalogs with the personal info on some of your employees. It made everything seem more personal. I bet Sunnyland was and is a wonderful company to work for.


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